Between Pinkwash and Purity: Pride Parades, Corporate Collaboration and Politics of Relationality

This lecture explores the following preliminary research question: “What critical potential does pride collaboration with non-LGBT+ organisations produce, and with what implications for criticisms of commercialisation, pinkwashing, and rainbow capitalism?” Jannickʼs work is part of the larger research project ‘Beyond Pinkwash: Pride Parades and Integrative Civil Religionʼ, financed by The Independent Research Fund Denmark, with Associate Professor Stefan Schwarzkopf (CBS – Project Leader) and Professor Sine Nørholm Just (Roskilde University) as Principal Investigators. Empirically, the study is based on interviews and participatory observations with corporate partners of Copenhagen 2021 World Pride, focusing on their rationales for engaging with Pride as well as the ways in which the partnerships are articulated and enacted.

Room: Learning 1